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Québec singer-songwriter Jonathan Roy, in “Keeping Me Alive” whose live acoustic video has earned more than 49 million views since it was released in September of 2019 “fired me up,” he says of giving music another go.

“I think that’s what it’s doing for people,” says Roy. “There’s a lot of people writing me, people that are being abused, or have mental illness, and it’s like an anthem. And that’s what it did to me when I wrote it. It picked me up off my ass and said, ‘You know what, Joe, you’re going to do this for the rest of your life, so stop whining. You’re going to have hard days, just get through them and keep doing what you love.’”

The song – co-written with Brian Howes (Hedley, Hinder, Mother Mother) and Jason Van Poederooyen (Boys Like Girls, Hinder, Hedley) – shows an honesty, self-reflection, and vulnerability that some people wouldn’t be comfortable exposing. The kicker is in the resilient motivational words, Your fueling of the flames gonna show you what I’m made of.

“I was writing about all the things that I felt held me back, from my dad telling me that I wasn’t going to succeed in music, that I should’ve focused on education, to me wanting to release more music and Warner not being happy with everything, or controlling what they wanted for me out of my music, or what Corey wanted. I wanted to write a song about all these things that were, in my mind, holding me back.

“The first few lines came out, and then the chorus was the big defining moment, ‘Breaking every chain that you put on me.’ It was getting control of my art and control of who I am. That process has been going on for a while now. And it’s still gonna go on. As I grow older, I feel I’m more on my ‘X.’ And that’s probably because I’m in full control of what I’m doing.”

They recorded an alternative rock/pop version (it reached No. 1 in Quebec on Le Palmarès Radio Top 100), but Roy had this idea for a live acoustic version. It was made into a video, directed by Samuel Gauthier, starring dancer Jean Yannick Tangara and including the backing vocals of powerhouse Kim Richardson, but Roy never guessed it would connect with tens of millions the way it has.

“I remember we struggled to get to 10,000 (views),” says Roy. “It just started to get on people’s radar. The quality of the video is beautiful. I think people connected with it. It’s just the combination of everything: good timing, a good song, good lyrics.”


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Genre

Folk

Mood
Bittersweet

Style
Folk

Theme
Tragedy

Music Video
Youtube (91,757,100 views)
921,246 0 (0%)
15,437 Youtube comments


Video Director
Samuel Gauthier

Video Production Company
None


Video

Play on Youtube


Music Video Screenshots

Status
Unlocked



Data Complete
80%

External Links