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"Who's Laughing Now" is a song by American singer Ava Max. It was released on July 30, 2020, through Atlantic Records as the sixth single from her debut studio album Heaven & Hell (2020). The song was written by Max, Madison Love, Måns Wredenberg, Noonie Bao, and producers Cirkut and Lotus IV. It is a dance-pop song with lyrics about a girl being gaslighted, serving as a continuation from Max's 2018 song "Sweet but Psycho". The Isaac Rentz-directed music video was released on July 30, 2020, and features Max seeking revenge on her boss and cheating boyfriend.

The music video was directed by Isaac Rentz and released on July 30, 2020. Max is depicted as a person seeking revenge after being fired by her boss and cheated on by her boyfriend. She is seen dancing in a destroyed office and breaking a car with a crowbar, before breaking free of a psychiatric hospital while strapped in a straitjacket. Max wrote the video's plot, which she decided to incorporate several female characters into a corporate workforce dominated by men. One character portrayed by Max is gaslighted by a doctor into becoming "psycho", while another had musical instruments appearing from her head, which was parallel to her own negative experiences with music executives. An interactive quiz was launched as a collaboration with Spotify prior to the release of Max's debut studio album Heaven & Hell (2020). It contains 10 questions asking about personality, resulting in the choice of one of four characters portrayed in the music video; Amanda, Torrence, Carmen, and Ava.

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Music Video
Youtube (63,061,614 views)
849,582 20,865 (2%)
30,975 Youtube comments

Video Director
Isaac Rentz

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