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"Too Much" is a song by English girl group the Spice Girls from their second studio album, Spiceworld (1997). The group members co-wrote the song with its producers, Paul Wilson and Andy Watkins—the songwriting and production duo known as Absolute—while the group was shooting scenes for their film Spice World.

"Too Much" is a pop ballad with influences of R&B. It features instrumentation from a guitar, brass and string instruments, and is structured using doo-wop records as a template. The music video, directed by Howard Greenhalgh, features each Spice Girl in their own individual scene playing different characters, inspired by their own film fantasies. The song received mixed reviews from music critics, with many of them criticising the R&B-infused production.

Released as the album's second single on 8 December 1997, it topped the UK Singles Chart for two weeks, becoming the group's second consecutive Christmas number-one single, and their sixth consecutive chart-topper, which made them the first act to have its first six singles reach number one in the United Kingdom. It was moderately successful internationally, peaking inside the top 20 on the majority of the charts that it entered. In the United States, "Too Much" fared better than its predecessor, "Spice Up Your Life", peaking at number nine on the Billboard Hot 100 and becoming the group's fourth and final top-10 single on the chart.

The music video for "Too Much" was directed by Howard Greenhalgh and filmed on 10 November 1997 in a studio located in London. The video features each Spice Girl in their own individual scene, inspired by their own film fantasies. Melanie Brown is shown singing on top of a tank strapped with ammunition in an industrial post-apocalyptic war scene in a segment based on the film Mad Max Beyond Thunderdome (1985). Emma Bunton is shown in a bedroom dressed in white pyjamas while objects float around her on their own; her scene is based on Poltergeist (1982). Melanie Chisholm is shown in a Chinatown, dressed in a red cheongsam and black pants with her hair in a long ponytail with red streaks; her scene is based upon Year of the Dragon (1985). Geri Halliwell is featured in a black-and-white scene based on Rita Hayworth's performance in Gilda (1946). She is shown performing on a smoky stage in a long, white sequined gown with a group of sailors dancing around her. Victoria Beckham is shown in a missile silo next to a smoking rocket, clad in a black catsuit and with a long ponytail; she is portraying Catwoman from Batman Returns (1992).

The "Too Much" music video premiered on 2 December 1997 on the American television network UPN, as part of a one-hour special titled Too Much Is Never Enough. Two versions of the music video exist: the original one, and a version that includes scenes from the group's 1997 film Spice World; the latter was included on the bonus DVD that accompanies the special edition of their 2007 Greatest Hits album.


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Genre

Pop

Mood
Excitable

Style
Rock/Pop

Theme
...

Music Video
None

Video Director
None

Video Production Company
None



Music Video Screenshots

Status
Unlocked



Data Complete
70%

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