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"Losing You" is a song recorded by American recording artist Solange Knowles. It was written by Dev Hynes and Knowles, with production helmed by the former under his pseudonym Blood Orange along with Kevin Barnes. Serving as the lead single from her EP True, the song was first released for digital download on October 2, 2012 via Terrible Records, a label co-run by Grizzly Bear's Chris Taylor.
"Losing You" is a R&B, dance-pop and indie pop song with influences of electronic music. The song received universal acclaim from music critics. The single's accompanying music video was directed by Melina Matsoukas and shot at multiple locations in the township of Langa in Cape Town, South Africa. Following the release, "Losing You" reached the top ten of the single charts in Denmark and Flanders, and peaked at number 22 on the UK Indie Chart.
In 2008, Knowles signed a record deal with Geffen and a publishing contract with EMI. The same year she finished working on her second studio album in 2008 and titled the project Sol-Angel and the Hadley St. Dreams. A collection of 1960s- and 1970s-influenced songs, it was considered as a departure from her pop-oriented debut upon its release in August 2008. By December 2008, the album had sold over 114,000 copies according to Nielsen Soundscan. The album was positively received by critics, some of whom considered it far better than her debut. In support of the album, Knowles began the Solange Presents Sol-Angel and the Hadley St. Dreams Tour in Britain in November 2008. The song "T.O.N.Y." was the third and final single to get lifted from the album in April 2009.
"Losing You"
MENU0:00
Knowles stated that the song was influenced by African percussion.
Problems playing this file? See media help.
In October of the same year, Knowles announced on her Twitter account, that she had parted ways with Interscope Geffen A&M after releasing just one album on the label, and further revealed that she had chosen to go an independent route with her next album, stating that “although it’s been a wonderful journey and experience at Interscope Records, after truly recognizing what’s important to ME as an artist, I decided it was time for me to continue my path on a more independent platform I’m excited about continuing to dive in, experiment and creating music and art with no boundaries, fears or expectations. Gonna be fun folks.” Knowles also confirmed that she had been experimenting with a moody, electronic sound for her next project. "Losing You" was confirmed to be the album's first single on September 2, 2012 during an interview with South African The Sunday Times. Knowles described the song "eclectic with '80s references and African percussion influences." The full track premiered along with the video on October 1, 2012. The single was released to iTunes a day later.
The music video for "Losing You" was directed by Melina Matsoukas and shot at multiple locations in the township of Langa in Cape Town, South Africa in the first week of September 2012. Initially supposed to be shot in Brazzaville, filming eventually had to be moved to Cape Town to coincide with Knowles's shoot with the local Elle magazine November issue. Partly inspired by Italian photographer Daniele Tamagni's book Gentlemen of Bacongo, which documents the Le Sape Society ("Society for the Advancement of People of Elegance"), the original idea of the video had been to pay tribute to the fashions in the Republic of the Congo. Throughout filming, the concept was altered however as the original idea was considered "too complicated" to visualize. Photographed without both Knowles and Matsoukas having a "real firm concept in place," the former described filming as "sort of a grab a camera and let's go moment," capturing "the vibe of our friendship and all of the crazy escapades we've gotten ourselves into all over the world." Knowles stated the video aimed for a "documentary style" at locations around the city and that locations were largely inspired by the colour in the architecture and townships around.
Styled by Ty Hunter and selected by Elle South Africa fashion director Asanda Sizaniwas, Knowles wears fashion by Suno, Kenzo, Diane von Fürstenberg, Opening Ceremony, and J. Crew in the visuals. In the video, Knowles dances and sings in people's kitchens, barbershops and a tailoring shop, takes a 15-seater taxi, rides a bike around a neighborhood, and swims in a community pool. Designer Lizzy Okpo, one half of the William Okpo clothing line and a close friend of Knowles, makes a short appearance in the video. Tamagni reportedly guided the crew while filming. The full music video premiered on October 1, 2012 on Pitchfork Media. The video interprets the diasporic influence of Europe within Africa, by placing images of union jacks - among other references - throughout the treatment.
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"Losing You" is a song recorded by American recording artist Solange Knowles. It was written by Dev Hynes and Knowles, with production helmed by the former under his pseudonym Blood Orange along with Kevin Barnes. Serving as the lead single from her EP True, the song was first released for digital download on October 2, 2012 via Terrible Records, a label co-run by Grizzly Bear's Chris Taylor.
"Losing You" is a R&B, dance-pop and indie pop song with influences of electronic music. The song received universal acclaim from music critics. The single's accompanying music video was directed by Melina Matsoukas and shot at multiple locations in the township of Langa in Cape Town, South Africa. Following the release, "Losing You" reached the top ten of the single charts in Denmark and Flanders, and peaked at number 22 on the UK Indie Chart.
In 2008, Knowles signed a record deal with Geffen and a publishing contract with EMI. The same year she finished working on her second studio album in 2008 and titled the project Sol-Angel and the Hadley St. Dreams. A collection of 1960s- and 1970s-influenced songs, it was considered as a departure from her pop-oriented debut upon its release in August 2008. By December 2008, the album had sold over 114,000 copies according to Nielsen Soundscan. The album was positively received by critics, some of whom considered it far better than her debut. In support of the album, Knowles began the Solange Presents Sol-Angel and the Hadley St. Dreams Tour in Britain in November 2008. The song "T.O.N.Y." was the third and final single to get lifted from the album in April 2009.
"Losing You"
MENU0:00
Knowles stated that the song was influenced by African percussion.
Problems playing this file? See media help.
In October of the same year, Knowles announced on her Twitter account, that she had parted ways with Interscope Geffen A&M after releasing just one album on the label, and further revealed that she had chosen to go an independent route with her next album, stating that “although it’s been a wonderful journey and experience at Interscope Records, after truly recognizing what’s important to ME as an artist, I decided it was time for me to continue my path on a more independent platform I’m excited about continuing to dive in, experiment and creating music and art with no boundaries, fears or expectations. Gonna be fun folks.” Knowles also confirmed that she had been experimenting with a moody, electronic sound for her next project. "Losing You" was confirmed to be the album's first single on September 2, 2012 during an interview with South African The Sunday Times. Knowles described the song "eclectic with '80s references and African percussion influences." The full track premiered along with the video on October 1, 2012. The single was released to iTunes a day later.
The music video for "Losing You" was directed by Melina Matsoukas and shot at multiple locations in the township of Langa in Cape Town, South Africa in the first week of September 2012. Initially supposed to be shot in Brazzaville, filming eventually had to be moved to Cape Town to coincide with Knowles's shoot with the local Elle magazine November issue. Partly inspired by Italian photographer Daniele Tamagni's book Gentlemen of Bacongo, which documents the Le Sape Society ("Society for the Advancement of People of Elegance"), the original idea of the video had been to pay tribute to the fashions in the Republic of the Congo. Throughout filming, the concept was altered however as the original idea was considered "too complicated" to visualize. Photographed without both Knowles and Matsoukas having a "real firm concept in place," the former described filming as "sort of a grab a camera and let's go moment," capturing "the vibe of our friendship and all of the crazy escapades we've gotten ourselves into all over the world." Knowles stated the video aimed for a "documentary style" at locations around the city and that locations were largely inspired by the colour in the architecture and townships around.
Styled by Ty Hunter and selected by Elle South Africa fashion director Asanda Sizaniwas, Knowles wears fashion by Suno, Kenzo, Diane von Fürstenberg, Opening Ceremony, and J. Crew in the visuals. In the video, Knowles dances and sings in people's kitchens, barbershops and a tailoring shop, takes a 15-seater taxi, rides a bike around a neighborhood, and swims in a community pool. Designer Lizzy Okpo, one half of the William Okpo clothing line and a close friend of Knowles, makes a short appearance in the video. Tamagni reportedly guided the crew while filming. The full music video premiered on October 1, 2012 on Pitchfork Media. The video interprets the diasporic influence of Europe within Africa, by placing images of union jacks - among other references - throughout the treatment.
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