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"Did It Again" is a song recorded by Colombian singer-songwriter Shakira for her eighth studio album, She Wolf (2009). It was released on 16 October 2009, by Epic Records, as the second single from the album. The song was written and produced by Shakira, with additional songwriting and production from Pharrell Williams and The Neptunes, respectively. There is an alternate version vocals from American recording artist Kid Cudi, while its Spanish-language version "Lo Hecho Está Hecho" (English: "What Is Done Is Done") includes additional lyrical contributions from Uruguayan musician Jorge Drexler. "Did It Again" is an electropop song with elements of samba. Lyrically, it details Shakira's involvement in a man's extramarital affair, which leads to her feeling guilty and hurt about it.

The music video for "Did It Again" was filmed in September 2009 and was directed by Sophie Muller, who had previously worked with Shakira on the music video for "Hips Don't Lie". Shakira cited the paintings of British painter Lawrence Alma-Tadema, which detailed scenes of women in Turkish bathrooms, as an inspiration behind the video. After Shakira was introduced to a contemporary Icelandic dance form by a friend, she and Muller enlisted Icelandic choreographer Katrin Hall to choreograph the dance sequences in the video. When asked of the inspiration behind the music video for "Did It Again", Shakira said that she and Muller "brought all these pieces — Moroccan women twirling and turning their heads, and the poetry from Alma-Tadema's paintings, plus this Icelandic contemporary dance piece — and we mixed all these pieces together for the video." The videos for both the original English version and the Spanish translation were released on 30 October 2009.

A video for the remix version of the song, featuring American rapper Kid Cudi, debuted later in December 2009. The video starts with Shakira sitting in a steam filled bath house surrounded by other women facing her, all clad in white. The next scene shows a group of female Korean drummers performing the Korean "Three Drum Dance". Shakira appears in a bedroom wearing black lingerie and begins fighting her partner (played by dancer Daniel "Cloud" Campos ) in a martial arts inspired dance routine and ultimately manages to defeat him. Scenes of Shakira dancing wearing a black and golden outfit follow. Near the end of the video, all the previous scenes are rapidly interspersed. The version featuring Kid Cudi, features additional scenes of the rapper in a room.


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Genre

Latin

Mood
Passionate

Style
Rock/Pop

Theme
...

Music Video
Youtube (12,013,401 views)
40,783 0 (0%)
4,423 Youtube comments


Video Director
None

Video Production Company
None


Video

Play on Youtube


Music Video Screenshots

Status
Unlocked



Data Complete
80%

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