Reprise Records /rəˈpriz/ is an American major record label, founded in 1960 by Frank Sinatra. It was mostly inactive from 1976 to 1987. It is owned by Warner Music Group, and operates through Warner Bros. Records.
Reprise Records was formed in 1960 by Frank Sinatra in order to allow more artistic freedom for his own recordings. Hence, he garnered the nickname "The Chairman of the Board". Having left Capitol/EMI, and after trying to buy Norman Granz's Verve Records, the first album Sinatra released on Reprise was Ring-a-Ding-Ding! As CEO of Reprise, Sinatra recruited several artists for the fledgling label, such as fellow Rat Pack members Dean Martin and Sammy Davis, Jr. The original roster from 1961 to 1963 included Bing Crosby, Jo Stafford, Rosemary Clooney, Nancy Sinatra, Esquivel and stand-up comedian Redd Foxx. The label still issues any Sinatra work recorded while on the label and, after his death in 1998, it had great success with his greatest hits collections.
One of the label's founding principles under Sinatra's leadership was that each artist would have full creative freedom, and at some point complete ownership of their work, including publishing rights. This is the reason why recordings of early Reprise artists (Dean Martin, Jimi Hendrix, the Kinks, etc.) are (in most cases) currently distributed through other labels. In Martin's case, his Reprise recordings were out of print for nearly 20 years before a deal was struck with Capitol Records. Associated Artists