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When Kid Cudi spoke with Apple Music’s Zane Lowe in 2022, Cudi was contemplating closing the door on music entirely. “The Kid Cudi stuff, I think I want to put it on the back burner and chill out with that,” he said. “I think I want to be done with it.” Fifteen years deep into his uncompromising career, he’d scored a handful of megahits, pioneered the melody-driven style that’s defined the past 15 years of hip-hop and secured his spot among the blog era’s Mount Rushmore. Then he got bored.
Three years later, Cudi’s re-inspired and happier than ever, following up 2024’s pair of trap-inspired albums—INSANO and INSANO (NITRO MEGA)—with a record he bills as his first-ever pop album. “I just felt like I needed to drastically make a creative leap in my career,” he tells Lowe in 2025. “I mean, people know that I’m a risk-taker, and I felt like the last five years, I hadn’t really been pushing myself.” Approaching his 11th solo album, Free, he asked himself a question: “What does the world not have right now that I can provide?”
The answer, it turns out, was hope. The Cleveland native has never shied away from vulnerability, candidly sharing his struggles with depression over the years. On Free, the newlywed (he married Lola Abecassis Sartore in June 2025) testifies that it does, in fact, get better. Here he swings for the fences with pop-punk chords, massive hooks and the occasional dubstep drop as he fights for happiness in the face of fear. “Turns out I had control of my own Truman Show,” he howls over the driving beat of “Truman Show”. And on the lighters-in-the-sky anthem “Neverland” (which he sang to his wife on their wedding day) he swoons: “My heart’s skipping/The scales tipping/It’s called living/And I could get used to it.”
Introduced to the world at the age of 24, the 41-year-old rapper never pictured himself making it this far. “When I was younger, I never imagined myself in my forties—I didn’t see past 30 for me,” he tells Lowe. “And it’s just a beautiful thing to have this album as a direct representation of the joy and peace that I feel.” He recalls being overcome with emotion when recording “Salt Water”, which he closes by addressing his audience directly: “Yes, my life has been one hell of a ride,” he says, ditching his signature melodies for spoken word. “There was a time where happiness was a very far-off and distant thing for me to acquire. But I made it out of that darkness. I saw the light.”
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