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The song was first used on the latest au commercial aired in October, featuring Kyary dancing with the Mottainai Ghosts. Composer and Producer Yasutaka Nakata of Capsule stated that the song is made for the commercial itself, on which the song is full of dreams and wishes of the Halloween spirit.
Both covers for the single will reflect the name and theme on which it is based. The regular edition will be themed with "Wasteful Fantasy", depicting Kyary transforming into an animal while surrounded with fruits and vegetables. The limited edition version will have a "Incredible Fantasy" theme, which has Kyary wearing a wig with apple and orange skins, showing off its "Mottainai" nature.
https://en.wikipedia.org/wiki/Mottai_Night_Land
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