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"The Time" ist das erste Studioalbum der Band The Time. Das von Prince komponierte, arrangierte, eingespielte und produzierte Album erschien am 29. Juli 1981 bei dem Label Warner Bros. Records und enthält sechs Songs, darunter die drei Singles "Get It Up", "Cool" und "Girl". Die Laufzeit des Albums beträgt 42 Minuten und 25 Sekunden. Das Albumcover gestaltete der Fotograf Allen Beaulieu.
Die Albumaufnahmen fanden im April 1981 in Chanhassen statt. "The Time" war das erste Album, für das Prince musikalisch verantwortlich war, aber nicht von ihm eingesungen wurde. Auf dem Album wird Prince als Produzent unter einem seiner Pseudonyme, "Jamie Starr", aufgeführt. "The Time" erreichte in den amerikanischen Billboard Charts Platz 50. In Deutschland schaffte es das Album nicht in die Charts.
User Album Review
Essentially a side project for Prince in the wake of his tour with Rick James in support of Dirty Mind (1980), the Time made their self-titled album debut in 1981, a few months before the release of Controversy. The band's lineup is listed as Morris Day (vocals), Jesse Johnson (guitar), Terry Lewis (bass), Jimmy Jam (keyboards), Monte Moir (keyboards), and Jellybean Johnson (drums) -- all from the same Minneapolis music scene as Prince -- though reportedly all the music heard on The Time was performed by Prince with the exception of the vocals and a couple synthesizer solos. Moreover, Prince wrote all but one of the songs. None of this information is evident in the liner notes, however (at least not on the initial edition), as the only sign of Prince's involvement is a production credit for Jamie Starr, one of his pseudonyms. The origin of the Time -- and subsequently Vanity 6 -- came about because Prince was a prolific artist and his record label, Warner Brothers, recognizing this, gave him its contractual blessing to create side projects. This worked out well for Prince since he was able to release music in addition to his proper solo recordings, and he would have himself an opening band for his tours. The Time may have not written or performed the music on their self-titled debut, but they were fully capable of performing it live on-stage as Prince's opening act. Far from a bunch of stage actors, the Time was actually a talented bunch: Morris Day would prove himself a charismatic frontman and had previously co-written "Partyup" for Dirty Mind; Jesse Johnson would develop as a virtuosic guitarist; and most accomplished of all, Terry Lewis and Jimmy Jam would become a first-rate production duo, helming Janet Jackson's Control in 1986, among many other projects. As for the album itself, The Time is short on material, featuring only six songs, a couple of them quite slight, but there are a few truly fantastic songs here on a par with Prince's best work of the era, namely "Get It Up," "Cool," and "The Stick," all extended synth-funk jams in the eight-to-ten-minute range. Successive albums by the Time would be more typical of the band itself, yet The Time is no less noteworthy for the lack of the band's involvement; in fact, this debut release is especially noteworthy for Prince fans enamored of his Dirty Mind-era output, for the music here feels like a session of outtakes as sung by Morris Day.
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