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Olodum is an Afro-Brazilian cultural group and percussion ensemble from Salvador, Bahia, Brazil, founded in 1979 by percussionist Neguinho do Samba (Antonio Luís Alves de Souza). Established as a bloco-afro in the historic Pelourinho neighborhood, the group was created to provide an organized way for the local Afro-Brazilian community to participate in Salvador's carnival while celebrating African heritage and black pride. In 1986, Neguinho do Samba revolutionized Brazilian music by creating samba-reggae, a distinctive fusion of traditional samba rhythms with merengue, salsa, and reggae influences that became Olodum's signature sound. This innovative percussion style, combined with the group's powerful cultural message and vibrant performances, quickly established Olodum as one of the most important Afro-Brazilian music groups.
Olodum achieved international recognition through high-profile collaborations, most notably appearing on Paul Simon's 1990 album The Rhythm of the Saints performing on the track "The Obvious Child," followed by a performance on Saturday Night Live and Simon's 1991 Central Park concert. In 1996, the group gained worldwide fame through their participation in Michael Jackson's music video for "They Don't Care About Us" filmed in Pelourinho, which exposed Olodum to audiences in 140 countries. That same year, they also collaborated with Brazilian metal band Sepultura on the album Roots. Their album Pela Vida received a Latin Grammy nomination for Best Brazilian Roots/Regional Album in 2003. Beyond music, Olodum has evolved into a significant non-governmental organization that operates cultural programs and hosts FEMADUM, Brazil's most important public Afro music and arts festival.
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