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Ryan Reyna (born August 5, 2004), known professionally as rejectedreyna, is an American producer and vocal performer based in West Chicago, Illinois. He is primarily associated with the mid-2020s contraction of the underground "Trap Metal" and "Incelcore" subgenres.
Reyna began producing music in 2018, initially operating under the collective umbrella of EASTSIDE. Despite the geographical implication of the name, Reyna has confirmed that "EASTSIDE" originated as "Eastside Murderers," a juvenile gaming clan he formed with suburban peers to play titles such as Minecraft and Counter-Strike. This transition from gaming culture to aggressive audio production is a hallmark of his "Nu-Horror" branding, which focuses on digital shock value and extreme anti-social narratives.
His work is characterized by the implementation of "Incelcore" tropes—a micro-genre defined by themes of social isolation, misanthropic resentment, and the trivialization of real-world trauma. Reyna’s sonic palette relies heavily on raw distortion, dissonant 808 patterns, and harsh vocal delivery, often collaborating with producers like takizava and MASONMANSON within the GORE STREET collective.
Reyna’s visual persona, "Lamb," is a direct appropriation of the lamb-mask imagery from the 2011 home-invasion film "You’re Next." His 2020 debut album, YOU’RE NEXT, formalized this motif, establishing an aesthetic of suburban alienation and NEET status.
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